Affiliate marketing has been and still is a popular way of generating brand awareness, website traffic, and sales. Online marketers and affiliate marketers have been using affiliate programs for many years.

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Referral programs have been around since day and age, even before the internet even existed. What a referral or affiliate marketing program intends to achieve is to create new distribution points by establishing partnerships. Partners refer customers to another organisation, and in turn are rewarded with a referral fee for the sales they help generate.

Affiliate marketing is an incredibly cost-effective way to generate sales. Most importantly because the referral fee is usually a percentage of a successfully generated sale. This allows an advertiser to pay only for marketing efforts that convert into successful sales, making affiliate marketing programs an incredibly popular marketing strategy.

Affiliate Marketing & Social Influencing in 2022

In the two years the world locked down from early 2020 all the way up until today, every organisation has been forced to adopt digital channels to connect with the customers that are no longer able to go outside. Many organisations had already established an online presence. But many organisation hadn’t yet. These (often smaller) organisations now had no other choice but to prioritize digital.

Because of this, as you can probably imagine, markets became more saturated, competition became more fierce, and the cost of digital advertising spend inflated significantly making it harder for smaller organisations to reach relevant audiences. Organisations flock to platforms with big audiences, like Facebook or Google, increasing the demand. And where there is an increase of demand (in this case in advertising placements) with no increase in supply, only one thing can happen: price inflation.

In an attempt to manage this exponential growth in demand, platforms like Facebook and Google increased their advertising costs, making it even harder than it already was for SME’s and small businesses to reach their audiences. This price inflation has made it virtually impossible, or at the very least unsustainable, to drive sales through online advertising alone (unless you’re big brand with big pockets). Organisations from every sector, every industry, now seek for new ways to reach new customers. This has accelerated the emerging trend of the next best thing in 2022; social influencing.

Influencers, KOLs, bloggers, website owners, podcasters, Instagrammers, app owners, vloggers, YouTubers… Content creators are everywhere! And their influence on purchasing behavior and decision making of online customers is growing increasingly massive.

They have the ability to reach and influence audiences most organisations don’t have access to without having to fork out significant budget. Combining the well-establish practice of affiliate marketing with the rapidly emerging trend of influencer marketing is therefore arguably one of most powerful ways to get your product or service out there and generate sales and conversions.

Incitement Partner Program - Charity Affiliate Marketing Program

Top 10 Affiliate Marketing Programs for Influencers & Content Creators in Malaysia in 2022

We’ve listed the Top 10 best affiliate marketing programs for influencers and content creators in Malaysia in 2022. These affiliate marketing programs are some of the best ways to monetize your audience and content. Whether you run a popular blog or website, YouTube channel, Instagram page, or email list, these affiliate marketing programs are a great way to earn passive income.

incitementIncitement’s Affiliate Program

Category: Social & environmental impact
Commission: 10%
Learn more about Incitement's affiliate program »


Incitement’s Partner Program is an affiliate platform for influencers and content creators that care about people, planet, and profit. It offers an opportunity to raise donations for charity projects, and earn 10% in referral fees for successfully raised donations, paid out quarterly.

Incitement’s affiliate platform is perfect for influencers and content creators that would like to engage with their audience in a meaningful way, through a social cause that creates real social impact on society and the environment.

This affiliate program for Malaysian charities is welcomed amongst charities as a new, inexpensive, and low-risk way to raise donations with tremendous enthusiasm and excitement. Charity projects often have little budget to advertise their cause, which makes raising donations a constant uphill battle. Charities voluntarily opt-in to this program and, by doing so, gladly agree to reward affiliates with a 10% referral fee for every successful donation he or she refers.

Incitement hopes to unite influencers, content creators, bloggers, students, volunteers, and any other type of affiliate marketer around the causes they love and rally their audiences to donate to the charities the care about most.

Incitement’s partner dashboard offers a wide range of tools to help affiliates promote charity projects, such as embed widgets, social sharing tools, reporting tools, and more!

Learn more here »

Lazada Affiliate Program

Category: E-commerce
Commission: up to 9,1%

Leading e-commerce platform which offers a fast, secure and convenient online shopping experience. It offers a broad range of products by categories, such as fashion, consumer electronics, household goods, toys, sports equipment and much more.

Zalora Affiliate Program

Category: Fashion
Commission: up to 4%

Zalora is Asia’s leading online fashion platform. Its ever-expanding line of local and international brands has over 50,000 products covering every aspect of fashion, from skirts to suits, sneakers to slip-ons, sportswear to watches, and more.

Shopee Affiliate Program

Category: E-commerce
Commission: up to 9.1%

Shopee is a leading mobile marketplace designed for buyers and sellers to enjoy safe and smooth transactions. With their in app functions, you can easily turn clutter into cash and share the fun with your friends, anytime and anywhere.

Ali Express Affiliate Program

Category: E-commerce
Commission: up to 6.3%

Created by, AliExpress is an online marketplace which features more than 100 million products supplied by more than 200,000 Chinese exporters and manufacturers. This affiliate program is a great place for publishers to find apparel, jewelry, home & garden, electronics & accessories and other niche products to promote.

Sephora Affiliate Program

Category: Healthy & beauty
Commission: up to 8%

Sephora is a visionary beauty retailer in Malaysia. They attract an ever-increasing number of classic and emerging brands across a broad range of categories including skincare, colour, fragrance, body, smile care and haircare.

Sports Direct Affiliate Program

Category: Fitness & sports
Commission: up to 3.5%

Sports Direct is the UK’s #1 sports retailer and aims to bring you the biggest brands at guaranteed low prices all year round.


Watsons Affiliate Program

Category: Health & beauty
Commission: 2.8%

Asia’s leading health and beauty retailer. Watsons promise to customers is – look good, feel great. This is something they aim to make happen every day by going extra miles, by bringing smiles to people’s faces, and by providing the best of health, wellbeing, beauty and personal care in stores and online.

Nike Affiliate Program

Category: Fitness & sports
Commission: 8.45%

Nike is the world’s largest supplier and manufacturer of athletic shoes, apparel and other sports equipment. They offer an affiliate program to earn referral fees at 8.45%.


Pomelo Affiliate Program

Category: Fashion
Commission: up to 6%

A vertically-integrated online fashion brand which offers trademark weekly new arrivals, featuring two lines of exclusive clothing: Pomelo Studio and Pomelo Soho. Delivers its own promise of affordable fashion that’s on-trend, online, and always on-the-go with over 1,000+ styles to choose from.